Measuring the return on investment in design is one of the most difficult tasks facing your company. Many designers will agree it is near impossible to fit the aesthetics of great design into a finite measurement like profit margins. Unfortunately, this is the reason design is often sold short when it comes to justifying investments in creative projects and determining their ROI.
Thankfully, calculating ROI from the perspective of website design offers a concrete way to harness and analyze measurable results.
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