Design Matters, Period

Everyone’s got their own manifesto. Good design just happens to be ours. So we’ve set out to offer visitors a resource of informative articles that help explain where our principles come from. We’re constantly adding new commandments to this section, so check back often to see what we’re getting all excited about.

<3 Reasons Why Design Matters for Small Business>

Despite the accessibility and affordability of good design, it still seems to be one of the key things that small business owners overlook when assembling a marketing plan. Think you can skimp on design? Think again.

We’re living in an age where good design is no longer a luxury—it’s everywhere. If you’re a startup, you’re also cultivating an image during a time when brand designs turn into iconic cultural shifts. That’s why one of the most important elements for a small business competing in a land of box stores and too much information is to invest in great design...<Read More>

<Web Design for Emotion>

Good design is more than just making something look pretty. The fundamental purpose behind the concept of design is to create an emotional reaction. In other words, a sign of a good design is something that makes us feel an emotion, be it happiness, excitement or trust.

Whether it’s redesigning a homepage for your jet charter service or building a brand new website for your first line of skin care, every aspect of your design should appeal to the emotions of your specific audience. It’s not just about what you want to say to your customer, it’s about what you want them to feel...
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<Form Meets Function with User-Friendly Web Design>

What’s the use in building a great website if you don’t focus on how people are going to use it? There are a surplus of websites on the Internet that may look pretty but don’t support their creators’ first objective, which is to get people to actually use them. Imagine designing a great-looking chair so uncomfortable no one could ever sit in it. It sounds ridiculous, but it happens... <Read More>

<Tips for Measuring ROI in Web Design>

Measuring the return on investment in design is one of the most difficult tasks facing your company. Many designers will agree it is near impossible to fit the aesthetics of great design into a finite measurement like profit margins. Unfortunately, this is the reason design is often sold short when it comes to justifying investments in creative projects and determining their ROI.

hankfully, calculating ROI from the perspective of website design offers a concrete way to harness and analyze measurable results. <“Prove what’s provable,” says Fast Company’s Bill Breen in “No Accounting for Design?”> Although isolating ROI from design is no easy task, it can be possible through your website...<Read More>